Buy-to-Let Investment: How to Maximise Your Returns

Buy-to-let investment has long been a popular investment strategy for those looking to generate a steady income stream. However, the COVID-19 pandemic brought about some changes in the market that have affected the way investors approach this type of investment.

In this blog post, we will take a look at the current trends and opportunities in the buy-to-let market and explore how buyers and landlords can make the most of this investment strategy.



Consider suburban areas

The pandemic has prompted many people to reconsider their living situations. With remote work becoming more common, people are moving away from densely populated areas in search of more space and better quality of life. This shift has created new opportunities for buy-to-let investors in suburban and rural areas.

As a landlord, you can take advantage of this trend by considering properties in these areas. Look for locations that offer good transport links to major cities and amenities such as schools, shopping centres, and healthcare facilities. By investing in properties in these areas, you can attract tenants who are looking for a better quality of life outside of the city and benefit from lower property prices.


Larger properties are in demand

Another trend that has emerged in the buy-to-let market is the increased demand for larger properties. With more people working from home, there is a growing need for properties with dedicated home office spaces and outdoor areas. Families are also looking for larger properties with multiple bedrooms to accommodate remote learning and working.

As a landlord, you can cater to this demand by investing in larger properties that offer more space and amenities. This could include properties with dedicated home office spaces, outdoor areas, and multiple bedrooms. By investing in properties that meet the needs of modern tenants, you can attract higher-quality tenants and charge higher rental rates.


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Energy efficiency is key

Sustainability is becoming an increasingly important factor for tenants when choosing a property. In response, the government has introduced new regulations and incentives to encourage buyers and landlords to focus on energy efficiency.

As a landlord, you can take advantage of these incentives by focusing on properties that meet the latest energy efficiency standards. This could include properties with energy-efficient heating systems, double-glazed windows, and insulation. By investing in energy-efficient properties, you can attract tenants who are looking for sustainable living options and benefit from lower energy bills.


Short-term lets provide flexibility

Finally, short-term lets have become a popular alternative to traditional buy-to-let investments. Platforms like Airbnb and Vrbo have made it easier for property owners to rent out their properties on a short-term basis, providing an alternative income stream for buyers and landlords.

As a landlord, you can take advantage of this trend by considering properties that are suitable for short-term lets. This could include properties in popular tourist destinations or properties with unique features that make them attractive to short-term renters. By investing in properties that cater to the short-term rental market, you can benefit from higher rental yields and a more flexible income stream.


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In conclusion, the buy-to-let market is constantly evolving, and it is important for buyers and landlords to keep up with the latest trends and opportunities. By considering suburban and rural areas, larger properties, energy efficiency, and short-term lets, you can maximize your returns and attract high-quality tenants.


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